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The console and its games continue to be popular among fans, collectors, video game music fans, and emulation enthusiasts. By the end ofwhen a new generation of bit consoles rendered the system technologically obsolete, the Genesis had sold 29 million units worldwide, and by the end of its life Sega had sold an estimated 40 million units.
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Though Sega dominated the market in North America and Europe for several years, the release of the Super Nintendo Entertainment System resulted in a fierce battle for market share in those territories that has often been termed a "console war" by journalists and historians. Contributing to its success were its library of arcade game ports, the popularity of the Genesis-exclusive Sonic the Hedgehog series, several popular sports game franchises, and aggressive youth marketing that positioned the system as the cool console for adolescents. However, it achieved considerable success in North America and in Europe, capturing the majority of the bit market share in several territories including the United States and the United Kingdom. The Genesis also benefited from numerous peripherals and several network services, as well as multiple first-party and third-party variations of the console that focused on extending its functionality. It can also play the complete library of Master System games when the separately sold Power Base Converter is installed. Sega first released the console as the Mega Drive in Japan infollowed by a North American debut under the Genesis moniker in The system supports a library of over games created both by Sega and a wide array of third-party publishers and delivered on ROM-based cartridges. The Genesis is Sega's third console and the successor to the Master System.